AFEEBA ABBAS

BUSINESS DEVELOPMENT | DIGITAL MARKETING

Digital Marketer in Dubai

PERSONAL STATEMENT

A dynamic and results-driven professional with a proven track record across diverse roles, including experience as a Business Development Executive, where I spent two years driving growth and building client relationships, and as a General Manager, with three years of leadership experience overseeing operations and team management. Currently, I am thriving as a freelance Digital Marketing Specialist and Stock Market Trader, utilizing my analytical acumen and marketing expertise to deliver impactful results. I possess in-depth knowledge of digital marketing strategies, emerging tools, and innovative methods, coupled with the ability to excel in fast-paced environments, adapt to shifting priorities, and work collaboratively or independently to make sound decisions .I am a digital marketer in Dubai.

EDUCATIONAL QUALIFICATION

I have completed Master of Business Administration (MBA) in Marketing, in 2015 with first class qualification ,I completed Bachelor of Science (BSc) in Computer Science, in 2013 from IHRD college of applied science under Calicut university; Higher Secondary Education in Science Stream, 2008-2010; and also I have Digital Marketing certification from CDA Academy. This diverse educational background has equipped me with a strong foundation in both technical and marketing disciplines, allowing for a unique blend of analytical skills and creative thinking essential for effective business development and digital marketing strategies .I am a digital marketer in Dubai.

WORK EXPERIENCE

My work experience starting from a six month internship during the last semester of my MBA course, it was , as sales executive at landmark builders in Calicut ,Kerala. the n after completing the course i have joined Malabar gold and diamonds ,Calicut ,Kerala. i worked as business development executive for two years there. then I joined my family business Adorn associates as general manager and business development. after working there for three years i moved to Dubai and started assisting Mr. Fayaz Kattungal, senior digital resource specialist as freelancer and also I am a stock marketing trader for more than three years.I am a digital marketer in Dubai.

DIGITAL MARKETING SKILLS

Web Designing and developing 94%

Content Marketing 86%

Online Reputation Management (ORM) 88%

Affiliate Marketing 83%

Search Engine Optimization (SEO) 88%

Email Marketing 89%

Pay-Per-Click (PPC) Advertising 87%

Conversion Rate Optimization (CRO) 85%

Social Media Marketing (SMM) 84%

Influencer Marketing 79%

Video Marketing 89%

Mobile Marketing 85%

PERSONAL SKILLS

Managerial skills

Communication skills

Computer and Presentation skills

Leadership skills

Negotiation and Conflict resolution skills

Task prioritisation and managing skills

TECHNICAL SKILLS

WordPress

Excellent experience in wordprss and its tools , also in elementor plugin and many other plugins

Canva

Excellent experience in Canva software and various tools and uses

Visily

For wireframe creation and many other things Visily is helpful and I have excellent experience in it.

Meta business manager

I am familiar with all the meta platforms and business manager.

Google ads

I have experience in posting and strategizing google ads , for very effective leads.

Social Media

I am familiar with Meta platforms and all other trending social media platforms .

Google Analytics

I have experience in analyzing the websites reach and strategizing based on the analysis with the use of google analytics.

Adobe Illustrator

I am familiar with the adobe illustrator and its tools.

HTML 5

My team is expert in HTML 5

CSS 3

My team is familiar with css 3

Power BI

My team is familiar with power BI tools.

jQuery

My team is familiar with J Query

RESUME

I am a digital marketer in Dubai. Go through my resume to know more about me and my qualifications.

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